Is Video the Most Reliable Type of Communication?

The old saying says “A photo is worth a thousand words,” indicating many different refined suggestions, information and expression can be connected with simply one image. If that holds true, what is a video clip worth? Video clip usually contains 24 pictures per 2nd as well as commonly includes audio-music, sound results or the talked word.

There is a clear technical advantage to making use of video clip over a still picture because there is a lot more that can be loaded into a video clip. A video also usually has various shots with many different activities occurring on the screen.

So video clip is the clear champion, right?

Well, I would suggest that a certain level of treatment needs to be taken in order to connect the message properly. Simply put, video clip can absolutely be far more impactful if all the junk is cut from it. I like to think of video production as a method to communicate an idea or an emotion, which is usually connected to a story or a brand. This can be performed with a still image if desired, yet there are a lot more choices as well as tools if it is accomplished with video clip, as well as I think a video is a lot more reliable. As a matter of fact, the data coming out in recent years supports that.

According to Brightcove, a cloud-based online video clip delivery platform, social video clip creates 1200% even more shares than message and pictures combined.

It’s not as straightforward as getting your phone as well as pointing it at somebody at the workplace, however. Brightcove also specifies that 62% of customers are most likely to have an adverse brand perception of a brand name that released a poor-quality video clip.

Video clip production provides the creators a lot more tools to work with in order to interact the message. The refined social interactions in between two people, or the silent music that crescendos right into a spectacular chorus can have much more effect in sharing the best feeling or message. The target market is persuaded into a certain feeling not just by what they listen to, but the actions as well as story unfolding on the screen, the growth and also advancement of personalities, or the masterfully composed photos sequenced with each other just right.

I personnally believe that video clip is and will constantly be the most effective tool for interacting. If a photo is worth a thousand words, what is video clip well worth at 24 structures per secondly? Possibly a video deserves a hundred thousand words …